The people actually winning in AI search, showing you exactly how they do it
A free two-day virtual summit. Day 1: how brands get found and cited in AI answers. Day 2: how the sharpest people in search are using AI inside their actual workflows.
AI search isn't coming. It's here, and it's already picking winners.
Someone asks ChatGPT which running shoes to buy for flat feet. It names three brands. Someone asks Perplexity for a non-toxic skincare brand. It recommends four. Google’s AI Overview answers the question before a single result gets clicked.
This is already happening to your customers. The only question is whether your brand is in the answer.
And if you work in search, you’re living the other half of it. A new tool every week. A new acronym every month. Half your feed says SEO is dead, the other half is selling the cure. Meanwhile you’ve still got rankings to move and revenue to report.
You don’t have an “is AI search real?” problem. You have a “what do I actually do about it?” problem.
That’s the gap this summit closes. Two days, 20+ speakers, every session from someone showing you what’s actually working right now. Not theory. Not predictions. Their real strategies, workflows and results, screen-shared and walked through.
What's inside?
Event Schedule
You’re about to get all the frameworks, templates, and training you need to grow ecommerce stores with SEO in this self-paced online course.
Day 1: August 13th
AI Search Visibility
How brands get found and cited in AI answers. What ChatGPT, Perplexity, Claude and Google’s AI Overviews actually pull from, and how the brands showing up got there.
Day 2: August 14th
AI in Practice
How the best in search actually use AI day to day. The workflows, automations and MCP setups running inside real SEO and ecommerce teams. Watch how they work, then steal it.
20+ sessions. 48 hours. You might want more time.
The free ticket gets you everything. All 20+ sessions across both days, no catch.
The only limit is time. Each day’s sessions are available for 24 hours, then they’re gone.
That’s deliberate. It keeps the event feeling like an event, and it means the people who show up actually watch.
But if two days isn’t enough, the All-Access Pass is £29 and gets you:
Lifetime access to every session. Watch on your own schedule, rewatch the ones you want to implement, and come back to them in six months when your AI search strategy needs a second pass.
That’s it. No inflated bundle, no “worth £997” nonsense. Twenty-plus sessions from the sharpest people in AI search, yours permanently, for less than the cost of most single webinars.
You don’t need to decide now. Grab your free ticket and you’ll see the All-Access option on the next page.
Day 1: AI Search Visibility
Redefining Metrics for the AI Search Era: A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact
with Aleyda Solis
AI Doesn't Create Demand. It Reveals It.
with Amanda Natividad
How to make LLMs cite and mention your brand
with Jo Kaminska
Your brand's not ready for hyper-personalization in AI search.
with Garrett Sussman
The Prompt Tax: Why AI Search Is Hiding Women Experts
with Azahara Corrales
Is International SEO now redundant because of AI Search?
with Veruska Anconitano
Your Brand Has No ChatGPT Ranking: How to Measure AI Visibility Without Measuring Noise
with Andy Chadwick
Traffic Is Down But Leads Aren't: How to Tell an AI Problem from an SEO Problem
with Maeva Cifuentes
Optimize GEO Collection and Category Pages
with Myriam Jessier
Fireside chat with Profound's Founding Marketing Engineer
with Nick Lafferty
The Machines Are Watching
with Jes Scholz
Fireside chat with Profound's Founding Marketing Engineer
with Nick Lafferty
Day 2: AI Systems, Workflows & Automations
From AI Prompts to AI Systems: Building Practical SEO Workflows That Actually Save Time
with Chris Lever
How to maximize what AI can do for your SEO workflows in 3 steps
with Emma Moletto
The Easy Button Doesn't Exist: Why 25% More Efficient Is Already a Win
with Nick LeRoy
Optimising Your Shopify Information Architecture With Claude
with Aaron Taylor
Claude Code for SEO: 10 Things That Improved My Workflows
with Antonios Dimitriou
Fireside chat with Profound's Founding Marketing Engineer
with Nick Lafferty
Automating Tech SEO Audits using N8N and AI
with Nicolas Montanares
How to start using MCPs for SEO: the 101 guide
with Gus Pelogia
Headline for what people will learn
with Aleyda Solis title
Headline for what people will learn
with Aleyda Solis title
Who's it for?
You need this if...
🤖 You run an ecommerce brand and you’re watching AI answer your customers’ questions without you in the answer
🤖 You’re an SEO and clients or bosses keep asking “what’s our AI search plan?” and you want a better answer than “we’re monitoring it”
🤖 You’ve read the think pieces and you’re done with predictions. You want to see what’s working on real sites right now
🤖 You keep hearing about MCPs, automations and AI workflows and want to watch someone actually use them, not describe them
🤖 You’d rather learn from 20 practitioners in two days than piece it together from LinkedIn over six months
🤖 You want the tactics while the gap is still open, because early movers in every search shift so far have kept the ground they took
What you'll walk away with
01 - Know where you actually stand
See how ChatGPT, Perplexity and Google’s AI Overviews choose what to cite, so you can check your own visibility instead of guessing at it.
02 - A plan for getting into the answers
The specific changes brands are making to content, product pages and structure that get them named when AI answers a buying question.
03 - Workflows you can copy on Monday
Watch real AI setups running inside real SEO and ecommerce teams, then rebuild the ones that fit how you work.
04 - Hours back every week
The automations and MCP setups practitioners are using to cut the repetitive parts of SEO delivery, keyword work, reporting, briefs and more.
05 - A straight answer on the acronyms
What’s genuinely changed in how search works, what’s rebadged old advice, and what you can safely ignore. No panic, no hype.
06 - The confidence to answer "what's our AI plan?"
Whether it’s a client, a boss or your own board asking, you’ll have a view built on what’s working across 20+ real businesses, not headlines.
"I usually don’t endorse people, but Freddie is legit."
Brian Dean
Founder of Backlinko
Get in the room
Your host
Hey, I’m Freddie. Summit host, ecommerce founder and SEO consultant
Ecommerce SEO consultant. 14 years in, nothing but ecommerce. The person behind the Search to Sale newsletter and Summer of SEO.
Freddie spent seven years in-house at Amara, taking organic revenue from near zero to £10 million a year, before going out on his own. Since then he’s consulted for brands including Gymshark, LEGO and NEXT, built a 10,000-subscriber newsletter, and been featured by Ahrefs, Moz and Search Engine Journal. All on a four-day week, because Fridays belong to his two kids.
For the past two years, most of his work has pointed at one question: how do ecommerce brands stay visible as search moves from ten blue links to AI answers? He’s tested it on client sites, taught it through Summer of SEO, and watched what separates the brands getting cited from the ones getting skipped.
The AI Search & Systems Summit is the next step. Twenty-plus people doing this work at the highest level, showing exactly how they do it.
AI Search & Systems Summit 2026
Two days. 20+ speakers. The clearest picture of AI search you'll get this year.
Your ticket is free. All 20+ sessions, both days, from the people doing this best.
The All-Access upgrade comes next, lifetime access to every session for £29, so you can implement on your own schedule rather than in a 24-hour window.
Register now and you’ll get each speaker announcement as it lands.
13-14 August 2026 · Free · Online
Copyright © 2026 Freddie Chatt